In Depth - PUMA Skill Cube

Hand painted frame-by-frame VFX, and motion tracked graphics and screen displays for this stunning film for the launch of the Skill Cube in Puma's flagship New York City store. Shot by the amazing duo of Hugo and Finn at We Are 8 seconds for Green Room Design.

Edited by Hansel Rodrigues, Sound design by Isaac Buffin, SFX by SMOTION.

Frame by Frame hand animation

For particular sequences, each frame was hand painted in After Effects, frame-by-frame. This was painstaking work, but added real dynamism to the piece. The time-lapse Gif below, albeit grainy, gives some idea of the process. I’m fortunate enough to use a touchscreen monitor from Dell, this would have been a lot more difficult without!

A really enjoyable job showcasing the best in direction, film, editing, and sound design.

 

Thanks for reading!

If SMOTION can help you with your latest project, please get in touch scott@smotion.co.uk