‘PERKS’ Visual Identity, 3D build and GIFs
‘PERKS’. Produced for RLA.
**AWARD WINNING** It’s really satisfying to see work you’ve put together come to fruition and receive recognition. The studio at RLA were tasked with creating design concepts for a new automotive rewards and loyalty programme called PERKS.
At the time I was thrilled when my suggestion of using Cinema4D to build ‘real’ auto parts and neon signage was taken to concept and chosen by the client. Now, with the help of a great creative studio, dev, planning, data and sterling account management the programme has been awarded the top award in the Automotive category at the Marketing Masters Awards 2018. Show here among the hundreds of different assets I produced at the time are a series of email served Gifs to draw attention to prize giveaways.
Produced for RLA and PSA. Built in Cinema 4D and Octane Render. Art Direction - Scott Marlow.
